Huge Underground Business© is the product of global street culture and Italian sartorial taste that sensibly 

combines different cultural references and social themes. It is past and present, vintage and contemporary,
abstract and concrete. Huge is expressed by a continuous dualism that materializes in the middle between
what has been and what will be. The merging of these two overlaps is developed through cutting-edge design
pieces in repeated changeover.

The appeal of the Hip Hop culture of Kool Herc and Grandmaster Flash are the starting point